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Secondary Goals and Direct and Indirect Motivations.
Secondary Goals
The secondary goal state is defined as the indirect objective that tends to create more powerful motivation in the person compared to the direct objective. In motivation, the intrinsic type tends to produce more meaning and passion within the individual doing the activity or manifesting the behavior. However in secondary goals, the aim is to stimulate the individual externally first with the aim to produce internal motivation. Internalization is the main goal of secondary goals. Here’s an ideal scenario. The boss wants his employees to improve their performance. He cannot do anything in terms of increasing their passion in their work – this is an example of primary goal or independent intrinsic motivation. On the other hand, he can provide incentives to the top three best performers in the office – this is an example of secondary goal or dependent extrinsic motivation. The boss uses external stimuli in order to achieve his goal of better performance in the office. The employees then become extrinsically motivated by the secondary goal, incentives or advantages, and perform better to reach that goal. It is the employees' choice to develop a sense of satisfaction in their job even without the added bonuses and transform their motivation from extrinsic to intrinsic. Direct and Indirect Motivations - Direct motivation. This is based on the biological needs of the person wherein he acts or behaves with the primary intent of satisfying his needs.
- Indirect motivation. This is the transitional goal which leads to the satisfaction of a need.
Biological goals in some instances overpower secondary goals. Biological goals are the basic needs of food, shelter, clothing, etc. which can prove to be more motivating compared to secondary goals such as job satisfaction, healthy relationships, belongingness, etc. For example, if the boss wants to improve his employees’ job performance, he can provide biological goals of increased salary and incentives which in turn will provide for the employees’ needs to survive instead of providing a workable office environment. In this case, the employees are more likely to perform better since they are driven to satisfy their basic needs. Aims of Secondary Goals Secondary goals in relation with Maslow’s hierarchy of needs are directed toward the needs in the self-esteem and self-actualization categories. The person is subject to external stimuli with the expected outcome of self-induced internal motivation. Through the external stimuli provided, direct or indirect motivation will take effect. The motivation will cause the person to act and behave primarily to satisfy his biological needs. In the process, secondary goals provide meaning and pleasure so that the person will begin to see himself as a competent and able individual. Once he realizes that he can achieve more than satisfy his biological needs, he will begin to function and be motivated intrinsically thus producing changes in behavior and attitude.
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